Brand Communications Executive
Symptai Consulting Ltd.
Type of Job
20 May 2021, 1:00:00 pm
About the job
The Brand Communications Executive is responsible for planning, developing, executing and reviewing all traditional and digital communications to ensure consistent and effective communications whilst preserving brand perception and integrity of Symptai. Working in a collaborative and fast paced department, the role also supports the marketing strategy to stay ahead of the market.
Requirements and Qualifications
2-3 years’ experience marketing business to business products and services
B.A., B.Sc. required, preferably in Communications, Marketing, Business Management
Knowledge of the Information Technology, IT Security and Business processes Reengineering preferred
Experience in SEO knowledge and social media marketing savvy
Strong interpersonal and communication skills
Digital marketing experience
Displays original thinking and creativity; Meets challenges with resourcefulness; Generates suggestions for improving work; Develops innovative approaches and ideas; Presents ideas and information in a manner that gets others' attention.
Write and direct compelling copy to tell the Symptai story across various mediums (website, social media, email, etc.)
Coordinate inbound and outbound digital marketing communications through digital platforms
Monitor conferences and speaking engagement opportunities and coordinate submission of presentation abstracts, keynote proposals, sponsorships, registrations, and other related items
Coordinate and execute strategic marketing communication plans for each line of business
Coordinate with traditional and digital media houses on advertising activities
Work directly with external resources on the layout and development of content pieces.
Work with the Marketing Lead to generate brand pride internally and promote internal initiatives
Contribute to the successful execution of all physical & virtual Symptai events
Review and edit external facing presentations to promote correct brand standards and design consistency
Create and execute on email marketing campaigns and company newsletter
Provide business insights through website analytics to inform and develop initiatives to improve online marketing and website performance.
Execute Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies.
Update and maintain current website and other digital tools
Coordinate and implement marketing automation across all platforms
Symptai Consulting is a lean and spirited organization of consulting professionals. We need each member of the team to bring their unique contribution in a bold and purposeful way. It is our expectation that our core values of candour and integrity be the common thread, evident in all our professional and personal pursuits. Our commitment to both internal and external clients is without question and we believe in doing what it takes to get the job done.
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