The Challenge | The Solution | The Concept | Key Benefits & Features | Product Brochure
Resonance™On Demand Marketing Infrastructure
Resonance delivers an integrated on demand marketing infrastructure that encompasses all business strategies, process automation and platform/deployment necessary to successfully operate any marketing department.
RedPoint's on demand model offers this not only to the largest of organizations, but as a Software as a Service (SaaS) approach via cloud deployment allows the smallest companies to capitalize with minimal investment. Customers can now have industry-leading functionality, performance and scalability, making users more productive while reducing capital investment and overall costs.
Your information is stored in spreadsheets, scattered home-grown programs, and multiple data sources that are continually changing. Further, there is no automated data quality, input and monitoring process. Programs are driven on intuition, selection processes are ad hoc, and are not coordinated, automated, repeatable nor measurable. Finally, you do not have a single, integrated marketing solution that is fully automated and capable of running in a lights out operation mode.
Often, it takes weeks, if not months, to get a new campaign up and running from start to finish. This typically includes the time from gaining access to clean consolidated targeted data, analytics and molding, plan design and program review, to the actual campaign execution itself.
To maintain your competitive advantage, you need a dynamic infrastructure supporting your marketing objectives. You also need to lower your cost without compromising on scalability, performance, and the flexibility to quickly respond to changing market and business requirements.
RedPoint offers a scalable, pay as you grow, solution through a SaaS approach that interacts with customers and prospects in a cross-channel approach that builds on current events and historical behavior. It delivers timely, personalized, relevant messages across all touch points or interaction with your customers and prospects.
Resonance platform's breadth of capabilities span:
- Multi-channel campaign management
- E-mail, SMS, Direct mail, Personal URL's Social Networks, Web, Call Centers, etc.
- Customer acquisition/lead management
- Optimization and analytics
- List management
- Event management
- Marketing performance management
- Marketing resource management
- Work-flow (data, applications, processes)
- Automated data management supporting data import from any source
The Resonance marketing platform has been designed:
- For ease of use
- To be highly efficient
- To minimize the need for IT support and execution of skills
- To support the end to end marketing process
- With the flexibility to easily accommodate business change
The Resonance marketing platform is available as a SaaS (software as a service) which:
- Requires lower initial investment (no upfront license costs)
- Allows users to keep costs in line with value delivered (costs tied to business growth)
- Promotes faster implementation (weeks instead of months)
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Key Benefits
Resonance enables marketers to:
- Build better relationships with customers by engaging them in ongoing and responsive dialogues rather than just blasting them with messages.
- Reduce costs by improving visibility through access to data, reduced latency and automating many marketing processes with easy to use interfaces.
Key Features
Resonance offers a complete set of capabilities to support interactive marketing inbound-outbound, online-offline, anytime-real-time requirements.
- Customer awareness: Resonance gives marketers the ability to weigh each customer’s diverse profile, behavioral history and present Cross-channel execution: Simplifies communication through all channels and manage conversations that continue through a customer's life cycle including support, cross-sell and up-sell and other forms of interactions.
- Integrated Marketing Operations: Control multiple interactions and manage collaboration across many disparate teams and approaches throughout the organization.
- Single view of the Customer: The foundation to any approach is data and information. Resonance provides the ability to automate data management requirements with clean, matched, deduplicated, address validated customer data in a single repository to support any and all marketing activities.
